We want to write a check and be done with it. For more of us, that’s not in the cards.
You’re a solo attorney, or maybe you’re in a small firm of 2-5 lawyers. You juggle your responsibilities as well as can be expected, but there are only so many hours in a day.
Of course, business needs to come in the door so you can keep your practice afloat. You put up a website, maybe a blog, and commit to creating great content.
Part of your job is now creating that content and getting it into the hands of those who are most likely to need your help. This is your target audience, and unless you reach out to them there’s no sense in existing online at all. [Read more...]