From Thanksgiving to the end of December, nobody wants to think about bankruptcy.
It isn’t until everyone makes their New Years Resolutions that they start thinking about getting out of debt. And even then, action doesn’t come until the first wave of credit card bills shows up in the mail.
As a bankruptcy lawyer, you’ve got a few choices. You could hone your solitaire game, clean the office, or take some steps designed to help your bankruptcy practice hit the ground running once the new clients start calling in January.
Here are some of the things I do every year to help my bottom line once the ball drops in Times Square.
Hone Office Forms
This is a quickie that won’t bring in new clients, but a tactic designed to make it easier for those who do call to get through the pipeline.
Go through your intake forms and ask yourself if there’s anything you can rewrite, delete or add to make it easier for clients to understand and complete the process. Smoothing the way makes it simpler for clients to get their cases filed, and that helps improve your cash flow.
Review Your Web Analytics
During the course of the year the visitors to your website have been telling you exactly what they want. Why not use that information to your benefit?
Your website analytics shows the search terms your visitors are using to get to you, the pages they visit, and the length of time they spend there. By looking at that information you can learn more about their problems, and which parts of your website need to be revised to maximize your usefulness.
Create A Content Calendar
We fall behind on our blogging duties when things are busy. Use the slow time to outline the topics for your January (and, if possible, February) blog posts so you can make it easier to get things published in a timely manner.
Set Up Your Google AdWords Campaign
We know that Google AdWords is one of the most powerful tool for getting potential clients to get in touch. But setting up a campaign can take awhile – formulating keywords, ad copy and targeting is something that can chew up the better part of a day.
If you wait until January to do it, you probably won’t have the time. Take some time while things are slow to set up the campaign, and choose a start date for after January 1, 2015.
Hit The (Accounting) Books
Most of us have no idea how much we spend on running our business. Now that you’ve got some time on your hands, spend some of it working through your year-to-date income and expenses. This will help you better understand where your money’s going, and how you may be able to cut costs in the new year.
Not only will your business be stronger, but your accountant will be happier when it comes time to collect your information for tax purposes.
Taking these simple steps when the slow holiday times roll around will help you get a jump start on the new year. Not only will you have more time to make more money, but you’ll also be more organized and effective once the holiday season is over.