Ever search the web from your phone, only to click a link that forces you to pinch and zoom in order to read the content?
That’s what the online world considers a bad user experience. And with the prevalence of smartphones and tablets, it’s become incumbent on search engines to do something about it.
Google has stepped in, debuting new icons to allow searchers to figure out which sites are mobile-friendly. But more important is the fact that the search giant has stated that it is, “experimenting with using the mobile-friendly criteria as a ranking signal.”
Suddenly, having a mobile-friendly website has gone from useful to imperative.
According to Google, a page is eligible for the “mobile-friendly” label if it:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
Thankfully, Google has released a Mobile-Friendly Test to help you determine whether your site is eligible for the mobile-friendly label. If your site flunks the test, it’s time to give a call to your web developer and see what they can do to help you get over the mobile hurdle.