Generally speaking, new content is best published when visitors are most likely to visit.
New information is seen as more reliable than something days or even months old. Blogs that lay dormant for more than a few days at a time are discounted as being less useful than those with regularly updated articles.
If all of your visitors were showing up to your site in the morning, it wouldn’t make sense for you to publish your new blog posts in the afternoon. Rather, you’d want the fresh content ready to go in time for your visitors to arrive.
And if the site is active only during weekdays, why bother taking the time to publish on the weekend?
Web marketing experts will give you their opinions of the best time and day to publish, but why take their word for it when you can look to your website’s existing traffic?
So long as you’ve got Google Analytics installed on your website, the information is a click away.
Courtesy of the folks at Terrapin Marketing comes two invaluable custom reports.
Busiest Day of the Week (click here)
Busiest Time Of Day (click here)
All you need to do is click on the link you want to use, which will take you to this screen (in the picture, I’ve clicked onto the Busiest Time of Day link):
You’ll then be taken to a page with the information on your visitors broken down by time of day.
Once you have the data you’ll know which days and times are the hottest on your website or blog. From there, you can set your publication schedule to suit your visitors’ needs.