Can we really dispute the importance of RSS and marketing. But, than again, do we really understand all the benefits RSS brings to us in marketing our law firms.
I hope the 12 items below will help to point out how we can use RSS and blogging for marketing.
WHAT RSS WILL DO FOR YOU AS A MARKETER?
a] Get your content delivered without fail to all of your subscribers.
E-mail delivery rates are dropping, spam is everywhere and it’s getting increasingly difficult to get our marketing content read by our subscribers, prospects and customers. RSS is the way out.
Which raises a question in my mind. If the above is true, how effective is that marketing newsletter some firms are still doing? Would it make more sense to divert the effort that is put into a newsletter to doing a blog. Your clients, prospective clients and others can still subscribe via a RSS newsfeed.
b] Increase your web traffic and your online visibility.
c] RSS enables you to easily get your content published on dozens and dozens of other sites.
Most if not all of your fellow bloggers use RSS feeds and a newsreader to keep up on other blogs. By default, having RSS on your site gets your content out and others will blog about it. You create your own marketing team with very little effort.
d] It will serve as a platform for ad sales,
While I don’t support placing ads on a professional service blog. You are selling a service and it will serve as a platform for that.
e] It will provide advertising opportunities to promote your own business
f] It will help you get more content for your site without you having to write a single word.
WHY YOU NEED RSS, FROM THE END-USER POINT OF VIEW?
a] People want to receive content in a controlled environment where they are in-charge, not the publisher.
b] Delivering content using e-mail is becoming increasingly difficult, due to blacklists, spam filters and over excessive amounts of e-mail in your recipients’ mailboxes.
c] RSS allows you to deliver content beyond your e-zine, giving you more content delivery opportunities.
d] RSS is a natural tool for content syndication, which means easily and instantly delivering your content to hundreds of other content sources, thus creating additional exposure.
e] When using RSS to deliver all of your web site content updates, RSS will actually increase your web site traffic, thus giving your promotional messages more exposure.
f] People are afraid of subscribing to e-mail lists, which makes getting new subscribers difficult; RSS is a whole different story.
WHY SHOULD YOU CARE?
Either as an end-user or as business person, content delivery should be one of your top informational concerns.
a] As an end-user you cannot function properly without having relevant access to the information you need. Content delivery mechanisms affect your ability to access this information.
b] As a business person you must understand that your business success, among other things, depends on information, and in large on your ability to deliver it. Without the proper content delivery vehicles you cannot get content in-front of your target audiences, at least not in a relevant fashion.
RSS answers the needs of both.
Source for this post: Website Marketing
Tags: RSS
