Blawg Review #132 — Home Office and Solo’s

A number of months ago, I requested and was accepted to host this blog review. In this Blawg Review, I tried to collected post from blogs relating to or from those that work in a home office or are in solo practice. Or as some would call, independent practitioner.

One thing I have discovered over the last few years, and especially since I started to publish this blog in March, 2005 is this. Solo’s, independent practitioners, those that practice law from a home office tend to be innovative. We tend to be out in front. If for no other reason we have no one to answer to. We are the partnership committee. We are the marketing committee and we are the technology committee. For that reason, we tend to adopt new advances in those areas, dare I say, quicker.

And as Carolyn Elefant at My Shingle mentioned in her great post “Solos Practice Longer… But for Love or For Money?“, “one of the benefits of running your own firm is that you don’t have a committee forcing you to retire. Perhaps that’s why some of the oldest practicing lawyers are those who work for themselves.“

Tim Abbott over at Walking the Berkshires tells us about One for the ages: Catherine Roraback. Cahterine, who recently passed away at the age of 87, was still representing clients. She was a country lawyer, but earlier in her career she was involved in the landmark case Griswold vs. Connecticut.

Not only can we practice as long as we want, and take the clients we want. We can practice law when and where we want. Brett Trout tells us to Do Nothing – Be More Productive. Brett, who needed to get things done, decided to get away from the office. So he hopped on a plane and spent a few days at the beach working. Brett says that, “without any interruptions, the time passed quickly and efficiently.“ I just have to wonder what a senior partner might have said if some associate would have asked to go to the beach so he could get some work done.

Over at f/k/a we see a great post from David Glacalone called, The End of Lawyers? or The Cartel’s Last Stand. David gives us some great suggestions for books we have to read. The general theme is “the future of law”. I for one will enjoy watching whether the predictions actually do come to fruition. But, what will be even more interesting will be if it does happen, who will survive such a change. Will it be those who can accept the change and adjust to it, or not.

And speaking of innovation, what about “Using Blogs as Marketing Tools”? Jay Fleischman at the Bankruptcy Practice Pro reminds us just how many advantages we do get with blogging. And as a home office lawyer or solo, what better way to network with other home office lawyers or solos?

Than again, we could not mention blogging and not mention Rick Georges’ post at the Futurelawyer called “First Amendment Rights in the BlogoSphere.” While some may want to fight a defamation case that springs from Internet postings. Some are wanting to limit the establishment of blogs. Take a look at Rick’s post. It certainly caused the hair on the back of my neck to stand up.

Least we forget a couple of others about blogging. Jim Calloway’s Practice Tips mention of the ABA’s 50 Ways to Market Your Practice. A list which was directed to the solo and/or small firm.

Above the Law did not do the Solo and/or small firm any favors with its post about the 50 Ways List. And, Above the Law did mention my own post about the 50 Ways List where I questioned why blogging was not mentioned.

And for a second time in Blawg Review #132, My Shingle is featured with her own reaction to the Above the Law post when she states, Solos Aren’t Simpletons When It Comes to Marketing.

Susan Cartier Liebel publisher of the wonderful blog Build A Solo Practice, LLC ask the question, “Can Saying “I’m Sorry” to a Client Create More Income For You?

Michael Sherman at Lawyer Profit Systems give us some traits or behaviors that a solo lawyer needs in a post called, “For Growth You Need More and Less.”

In addition to those mentioned above, there are some great blogs out there from solo’s and home office lawyers. They include, but are not limited to the following:

The MacLawyer, TechnoEsq, The Practice Blog, Home Office Envy, Chuck Netwon, Rides the Third Wave, Solo in Chicago, Victor Medina’s Small Business and Solo Law Practice Blog.

I know I missed some. Get me your URL and I will put up another list of solo and home office lawyer blogs soon. However, until than, Blawg Review has information about next week’s host, and instructions on how to get your blog posts reviewed in upcoming issues.

»crosslinked«

Blogs As Online Legal Marketing Tools

To Blog Or Not To Blog

Much has been made about this blogging thing as a sure-fire online legal marketing tool. A variety of my colleagues blog as part of their online legal marketing efforts.  for my own part, I am a co-founder of the wildly popular Bankruptcy Law Network (as well as a variety of other blogs, including this one). Still, I am often asked why I do it and whether these efforts yield paying clients.

Here’s a clue: aside from my attorney referral network, I do no paid advertising at all for my law firm.  My online legal marketing pays the bills and keep the office running.

And for my online legal marketing consulting services, I do ZERO paid advertising. All of my business comes as a result of my blogging.

I didn’t start out with this as an overt strategy, but it grew into one after I learned the benefits of what I was doing.  Now I’m not only experimenting with content creation, I’m feeding myself with it.  Proof is in the pudding, to continue the eating metaphor.

Over at Branding & Marketing, there was a terrific post about the use of blogs as not only a marketing tool but also as a means of networking (link removed because the blog apparently took down the article, which sucks). And though the article is no longer available, I can tell you that it spoke to the unique ability of content creation to enable people to connect.

This, of course, before the rise of such services as Twitter and Facebook. It shows how even then, using content creation as a means of connecting was a powerful thought in the minds of many.

Over the years I have had the pleasure of meeting a number of wonderful lawyers and technologists I never would have come to know in the absence of their blogs.

These relationships have resulted in a number of great ideas for my practices and business ventures, and the people I’ve come to know have helped me raise my game significantly. I can only hope that I have done the same in return.

Verizon Wireless Beginning To Sell Your Private Data

Can you hear me now? Well, for Verizon Wireless customer the answer will be, “yes,” for advertisers. The carrier is apparently going to start targeting ads to its customers based upon the calls you place or receive, call duration, date/time, and other information. Federal law prohibits the sharing of your Customer Proprietary Network Information (CPNI), but Verizon is trying to get around that rule by forcing you to opt-out instead of opt-in.

According to Network Observations:

Verizon Wireless is mailing a notice advising wireless subscribers that if they fail to Opt Out within 30 days, Verizon will begin SELLING their Customer Proprietary Network Information (CPNI) to “third parties and affiliates”. CPNI information includes all the calls you place or receive on your cell phone (along with date, time and call duration). Verizon intends to allow “targeted ads” created by their affiliates sent to your phone.

Do YOU read the inserts that come with your monthly bill? Most people don’t, which means the opt-out notice will pass unnoticed. Verizon will start sending ads to your phone, thereby increasing the spam we all get to include more text spam. If you call your bookie from your cell phone then the folks over at Verizon are going to know. So, too, if you receive calls from your friend who works at Starbucks.

I smell a class action in the works, but for now please pay attention to your Verizon Wireless bill and opt out.

Source: VoIP & Gadgets Blog

Home Office Lawyer is Hosting Blawg Review

We will be hosting Blawg Review #132 next week. Please submit your post for our consideration HERE.

I would like to get as many post from those who practice from a home office and from Solo’s as I can. So, please send them along. This should be a lot of fun and I look forward to reviewing all the post you all submit.

GTD for JD’s

There is a new blog up called GTD for JDs. In his opening, Rob says this:

This blog is all about getting things done. The tools, tricks, and troubles of trying to be productive in today’s information overloaded world. We will not only examine David Allen’s well-known GTD methods, but other simpler, tried and true systems and tools. My goal is not to pontificate on what I think is the “best” system, but rather to simply identify methods or tools you might want to try. After all, I hope to get as much from this blog as you do. I want to learn from others about how to get things done . . . efficiently and effectively. So, please comment and contribute. I would love to hear your solutions to these universal problems.

This looks like a great new blog that I plan to follow.

Above the Law mentions Home Office Lawyer

After my post the other day concerning the ABA’s 50 Ways to Market your Practice, the Home Office Lawyer caught the attention of Abovethelaw.com.
Just another prime example of what can happen when you do a post about something a bit controversial. My traffic today on the Home Office Lawyer has been out of this world. And it all came from a very short post and linkage from a very popular blog.
Lesson from this? There are times when you want to get involved in a conversation that is occurring by commenting and posting about it. It will get you noticed and it will get you traffic.
By the way, here is the comment I left on Abovethelaw.com:

Thanks for the mention and linkage. If some of the commentors here would take the time to actually read the original post and my post, they will see it was directed to the solo or small firm. Quite frankly I find most of the suggestions by the ABA demeaning and downright belittling to the solo and small firm. It is almost as if they don’t believe we are worthy to get the “big” clients like “big law.”

It is always a good idea to continue with the conversation too.

Home Office Warrior

Don’t forget to stop by the Home Office Warrior.

Retirement Planning

At Home Office Financial Planning you will find a great post on Retirement Plans for Solopreneurs, Part One.

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