Can't find a good photo to put on your site? Lighten the mood with a caricature!

I’m a lawyer, but I don’t take myself nearly as seriously as other lawyers do.  Used to be image was everything, but now competence, solid results and quality service are leveling the playing field.  Those of you who saw me launch this blog probably took a peek at my About Page where I spouted off this blurb of philosophy:

Turning a profit without a dumpster full of overhead is every business owner’s dream, but every professional service provider seems to believe that you need the 84″ desk, matching credenza, 5 drawer lateral filing cabinets, yellow pages ad, flat screen monitor, windows server, guest chairs, leased copier, full time administrative assistant and sandblasted office sign. I call all of that, “the presentation.”

So, why not lighten the mood on your “serious” website?  I’m not personally very photogenic and stumbled upon a site called Iconize Me! which is run by a few very talented digital caricature artists.

For 50 bucks, Jose, the only active artist will render you in a flattering, eye catching caricature which you can plaster all over your site (or use as an icon!).  [Read more...]

Are Google Pagerank's days numbered?

Seems Google Labs is working on a “Digg” style page ranking system that allows users to manually rank sites or delete them from their search results.

The end of Google Pagerank?Perhaps the algorithm is heading in the direction most of us wish the BCS would head in college football.

Read about it here: Google to abandon pagerank?

A semi-laymen's guide to Asterisk setups

I just happened upon a page which dumbs down the process of setting up your own PBX with asterisk.   I still maintain the importance of using a consultant to do this for you but it’s always nice to be an informed consumer.

Also note that references to “Asterisk@Home” are a bit outdated.  Most people are using a Trixbox installation which is basically bundled FREE software that includes all the major components including the Asterisk component.  [Read more...]

Home Office Lawyer and the ABA 100 Best Websites

Home Office Lawyer has made the ABA Journal’s 100 best websites for lawyers. The ABA Journal is inviting its readers to vote for their favorite legal blogs in a dozen categories. I am asking my readers to use the link in the sidebar or in this post and vote. And thanks to the ABA for the honor of being included.

Blogging gets you exposure

Victor Medina, a fellow blogger and publisher of Victor Medina’s Small Business and Solo Law Practice was recently feature in a good article in the Princeton Business Journal called Blogging for Fun and Profit.
From the article:

When Victor Medina first began building his solo law practice, he decided to start a blog to serve as a diary of the ups and downs of his progress, something he could go back to and reflect on should he choose to.
”As I started to put that out there, I started to notice that other people were interested in it and found value,” said Mr. Medina, a partner in the Pennington law firm Medina, Martinez & Castroll, LLC. Readers of his blog — the term is short for Web log — were interested not only in his legal musings but also in hearing from someone else who was attempting to start and run a small business, Mr. Medina said. So he kept at it, regularly updating his “Small Business & Solo Law Practice” blog.
Today, Mr. Medina regularly keeps up his first blog, and three others, each dealing with a specialty of his law firm: family law, education law and estate law.

The articles also features others. Take a look. And consider what a blog can do for your public relations.

»crosslinked«

Hot Deal! Dymo Labelwriter Twin Turbo Label Printer = $111.04 (ends Nov 30)

Thanks to Scott Barer, an attorney from Solosez, for the heads up:

Provantage is offering a ridiculous deal on a Dymo Twin Turbo Label printer. I’ve never owned one (until about 5 minutes ago) but had a few other people on Solosez tell me how great these little printers are. The are “direct thermal” printers so they don’t require any ink! The deal ends November 30th so act quickly. Price it out on the internet and you’ll realize it’s an insane deal. I’m getting two!

The other apparent advantage is that Dymo has teamed up with Endicia for NO MONTHLY FEE print on the fly postage! [Read more...]

The Truth about Mystery Shopping

Not quite a home office topic, but a quick look into a world I always wondered about.

Mystery shopping is a method that marketing, advertising and business analytics companies use to help other companies evaluate their services.  Imagine being paid to order a pizza (and being reimbursed for that pizza!)

I spent about an hour doing some online research about the subject.  I recall doing the same thing 3 or 4 years ago but it appears now that mystery shopping is no longer a closely guarded secret!  There are plenty of resources out there for anyone interested in becoming an “MS”. [Read more...]

A Clean Desk Is A Sign of A Secure Relationship

I was reading an article over at Law Practice Management concerning confidentiality of client information in the reception area and it reminded me of one place where many lawyers lose their confidentiality hat – the desk.

You see, back in the old days I used to have the messiest desk in the entire nation. OK, perhaps a bit of hyperbole but still – it was a crazy desk. People couldn’t find anything, and I liked it that was because it made me feel as if my own system of organization was somehow superior. After all, I could find anything in 5 second flat so it didn’t matter if my paralegal got lost among the ruins of coffee cups and stray memo pads.

One day a new client came into the office to sign a retainer agreement. Nice guy he was, and we chatted amiably for about ten minutes. I produced the retainer agreement and he shook his head. “Sorry,” he said, “I think I’m going to go with another lawyer.” With that, he rose and made as if to leave.

Whoa! I thought to myself, going into crisis mode. The conversation was good, the rapport was built, and the solution was clear and simple. Why was it that I was not closing this deal?

So I asked him. “What happened?”

He sat back down slowly, weighing whether to give it to me straight. Then, exhaling carefully, he said, “It’s your desk. I can see all of the other client files you’ve got, including their names and personal information. If I can see their information, someone can see mine. I know you’re probably the right lawyer to handle the job for me, but I’m just not comfortable with the notion of someone else seeing my private stuff.”

I was floored. On the one hand it made total sense and one the other I’d been blindsided. There was no way I could salvage the relationship, so I thanked the prospect very much and told him how much I appreciated his candor. And I did.

That night I stayed in the office until 11pm cleaning my desk. And from that day forward, whenever a client came into the office the desk was either completely empty or contained he file of the client with whom I was meeting – face down, of course.

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