WebComputing — I want to Believe but…

Guest post from Chistopher McKinney. Christopher McKinney practices employment discrimination and personal injury law from his offices in San Antonio, Texas. He maintains two legal blogs: The San Antonio Injury Law Blog and The HR Lawyer’s Blog.

Chris’ story is a prime example of how a professional service provider, such as a lawyer, can provide quality service to their clients and not even be in a brick and mortar office. Two providers of excellent law office specific web based applications are Rocket Matter and VLOtech. Both provide very distinct options which allow you to operate your office online and virtually.

Guest post by Chris McKinney:

I often get questions from lawyers who know that I am a long-time user of a web-based case management system. This is sometimes referred to as Software as a Service (“SaaS”) or “Cloud Computer” b/c your data does not primarily reside on a local drive but is up in the clouds as it were b/c it is stored on the internet.

Recently, I responded to a message board inquiry regarding a new entry into this area called Rocket Matter. Rocket Matter (“RM”) is a web-based application designed to be utilized for case management by attorneys. My response did not deal with RM specifically b/c I have not yet had an opportunity to look at that product. Instead I addressed some of the issues involved with using a web-based case management system more generally.

RE: WebComputing – I Want to Believe but . . .

I have not tried Rocket Matter but I have been using a web-based planning and collaboration tool called Basecamp for a couple of years now with great success. RM is (from what I can tell) similar in concept to Basecamp [however Basecamp is] not specifically designed for law practices. I have been following RM with great interest but will probably wait until there is a larger critical mass of users and opinions regarding the service before I consider moving my data over. I think that all of the concerns voiced in this thread about web-basedapplications are important but addressable.

Data Security and Ethical Concerns Regarding Storing Client Data Off-Site

Several of you have raised concerns regarding whether it is safe to store client data “in the cloud” and have also raised the additional concern that it may be a violation of bar ethics rules to do so.

I am not aware of any specific bar rules in the jurisdictions I practice in forbidding off-site data storage. I think the touchstone has to be taking all reasonable steps to ensure the security of client data regardless of where it is stored. My client data is all encrypted and stored on my own server space that I maintain through a server provider. While the Base-camp web application manipulates my data, all client documents are stored on server space that I own. Thus, should Basecamp go out of business overnight, my client’s data will still all be accessible and secure. I think this largely addresses the security and ethical issues at issue.

As for data loss risk, using the Basecamp SaaS actually acts as another form of data back up for my firm. We upload all important documents into Basecamp so that our clients have access to them. This is our primary form of document delivery to clients. We also use the system for scheduling and messaging. The calendar system spins off an iCal feed, which can be loaded into iCal, Google Calendar, or any other number of local calendar programs. The message board spins off emails that are sent to local email boxes and essentially archived in that manner. All documents were of course originally on our local hard drives before they were uploaded to Basecamp. As an additional back up, we leave those copies on our internal server. This server is then backed up hourly in-house and backed up regularly to a third offsite hard drive). Thus all of our data resides both locally and in at least two off-site locations. We feel this is as secure as we reasonably can be from a data standpoint.

Resistance to “Cloud Computing”

Many of you also expressed a general feeling that so-called cloud computing is somehow less efficient or not as sophisticated as using a dedicated application on your personal computer. I think this is largely just resistance to something new. I truly believe that the keeping of data “in the cloud” is the future of computing. But like anything, it
is a paradigm shift that will take time for some to get used to.

Having made the shift myself, I now believe that it is a better way of doing things both from an efficiency and a data security standpoint. I now think that being tied to any particular computer b/c it has all of my software and data stored on its C drive would be far riskier than having your data securely stored in multiple “cloud” locations. Carrying your data around in a laptop that can be stolen is, to my way of thinking, a much greater risk.

I travel with a laptop but it does not contain any client data. When I am ready to work, I log into my systems from whatever computer I happen to be near and my law office becomes available to me. At this moment I am in a coffee shop in Austin (I office in San Antonio) following a meeting with a client. I just finished logging in and discovering that I needed to immediately file a motion in another case with the federal court in San Antonio. So downloaded the files I needed, pasted together a .pdf and e-filed the document. When I log out, all the data will be left up “in the cloud” and my laptop will no longer contain any client data at risk of being stolen. My staff in San Antonio already has access to what I did and the client has received notice and a link to download the .pdf of the filing. All of this happened automatically within our Basecamp system. I don’t have to worry about getting this particular hard drive back to my office to sync it up or anything like that.

So long story short (I know, too late) my opinion is that the concerns people have regarding web-based software can be addressed adequately and the benefits to such a system are very real. I look forward to getting a look at RM sometime in the future.

Twitter – Rules of Engagement (Blog for Profit)

We have a new post over at Blog for Profit called Twitter — Rules of Engagement. Please go over and check it out and leave your comments. And if you want to talk more about how twitter and blogging can be used to promote your law practice, drop me an email at grant@g2webmedia.com.

Recognize The Differences And Be A Better Person

This has nothing to do with marketing or managing a consumer bankruptcy law practice. Or does it?

This video made me stop for a few minutes and consider my interpersonal skills. I think we all suffer from lapses from time to time – and the key is to always be aware of how our actions impact others.

You want to tell me this has nothing to do with the way you market your practice, the way your prospects see you? Think again.

Free Blogs at Solo Practice University

This is just one more reason if you are a new lawyer or law student thinking about blogging and wondering if you should sign up for Solo Practice Univeristy.

Solo Practice University will be giving away a free blog to its members. You are reading that right. Here is what they are saying:

To that end, the Solo Practice University™ platform will enable its members to —

  • create an unlimited number of blogs within seconds
  • control privacy settings for each blog (private/SPU community/public)
  • import/export data with a single click
  • …and we’ll be using one of the most flexible and state-of-the-art blog publishing platforms in existence.

    If you are not signed up to get updates on Solo Practice University, you should be. And you can do that HERE.

    Should lawyers worry about branding?

    There is a great post this morning over at Build a Solo Practice, LLC called Why every solo practitioner needs to find her brand. The post is long and piled full of good stuff. Go to the link and read it and drop me an email if you have questions at grant@g2webmedia.com.

    Marketing By Education

    So here I am in glorious Los Angeles, sitting outside of Starbucks and thinking about my weekend. I’m here for the annual conference for the National Association of Consumer Bankruptcy Attorneys, meeting friends old and new. Some of you who read this site have come up to me to let me know you’re ot there, and for that I am grateful.

    You see, it’s not easy being out here in the ether without feedback. We bloggers speak our mind and try to effect some level of change – or education – in the hopes that there’s someone out there. So if you’re out there, please speak up – it makes my job a lot easier.

    But that’s not all I have to say today. The NACBA conference is always most useful to me not for the sessions (though they’re fun) but for the education that I receive and can pass along to people in the halls (such as they are – our hotel this weekend is pretty much all outdoors). For every tidbit that I pass along, I learn something.

    This is part of marketing, this informal learning that goes back and forth during conferences. Meetings lead to business ideas and new combinations, business models and collaboration. We are all connected with one another, and treating your colleagues as partner is an important facet of growth. It lets me serve my clients better, and hopefully does the same for the people with whom I speak.

    So the next time you’ve got a chance to talk to a colleague, do it. You’ll learn something, teach something, and walk away a better lawyer – and a better person.

    Options for Practicing with a Virtual Office

    Virtual Law Office Technology, LLC has two post up today about using the Internet with your law practice.

    The first one is Elawyering Resources, and it provides a great list of links you can use to find out more about a virtual practice.

    The second one is Who is practicing law online? The list looks like this. You need to check it out too to see if you might fit in one of those categories.

    1. Solo and small firm practitioners wanting to practice law online to lower business overhead and expand their client base across the state to compete with larger firms,

    2. Existing traditional law firms wanting to add online clients, lower overhead and provide more cost-effective services and online amenities to existing clients,

    3. Online attorney collaboration both in-state and across jurisdictions allowing smaller firms or solo practitioners to pool business and networking resources,

    4. Attorneys wanting to set up home-based or remote online law offices,

    5. Legal professionals, such as paralegals, legal assistants or virtual assistants, wanting to work online for an existing law practice, and

    6. Attorneys wanting to work part-time, such as retiring attorneys, work-at-home parents, or legal professionals needing to take time away from the office to care for children, ill spouses or aging parents.

    Visit Virtual Law Office Technology, LLC and find out more about their product and how it could work with your law practice.

    Duplicate Content Hurts Your SEO Efforts

    There’s been a constant battle among search engine optimization folks about whether duplicate content hurts your rankings with search engines. I’m talking about two or more web sites or pages that have the exact same content on it.

    For example, if 1000 people all had a page on their website that quoted the entire US Bankruptcy Code, would Google penalize everyone, some people, or nobody at all?

    The answer is clear – one person gets the benefit, everyone else gets the short end of the stick.

    For a detailed review of the problem go to this post on SEOmoz, which clarifies it once and for all.

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