It was about six months ago that my friend called me up and asked, “Have you played Angry Birds yet?” I’d never heard of it, but she swore it was as addictive as Cool Ranch Doritos (if there were a 12-step program for Cool Ranch, I’d totally be a lifetime member).
I’m not much of a gamer, primarily because if I turn on a video game the rest of the world disappears in a haze of Cool Ranch Doritos and Diet Coke. I remember being a teenager and playing Zork for something like 986 hours straight just because it was there and I simply HAD TO finish it.
Still, I took a chance and downloaded Angry Birds to my old iPhone (the one I’d disconnected last December when AT&T pissed me off for the last time). I figured it would serve as a nice complement to Peek-A-Boo Lite when my son needed to be mollified during a long wait for lunch at the local diner.
My son never had a chance. It was love at first bird. Death to the pigs! Suddenly I was taking the iPhone with me on the train, to the laundry, and even on walks with the dog at night. I began considering an Angry Birds 12-Step Program, but then decided it would detract from my game playing.
Those folks at Rovio have a huge hit on their hands, bringing in just about $1 million per month on the Android platform alone. For a game that’s free. That’s not counting the $0.99 people pay to get it on the iPhone and iPad. So how did they do it, and what lessons can you take away for your online legal marketing efforts? [Read more…]