In his post, 7 Local Business Blogging Tips, Stanford Smith talks about moving the needle locally rather than globally. It’s an interesting read, worthy of any lawyer looking to increase his or her client base.
As lawyers most of us are working in local practices. We serve the same town, city or state in which we practice with rare exceptions. In spite of that, most of the time you’re probably not keeping that in mind when you’re marketing online.
You connect with people all over the country, reasoning that social media is free. Sure, the platforms cost nothing in terms of dollars out of your pocket but there is a huge cost in terms of time and opportunity cost if you’re using them properly.
Think about it. [Read more…]