Have you moved your office, changed your phone number, or altered your law firm website address? If so, add a local search result audit to your list of things to sniff out problems that can impact your search engine rankings.
The major search engines are putting greater weight on local search, particularly for businesses like lawyers who offer primarily local services. If I type, “file for bankruptcy,” while sitting in my office in New York I will get a different result than if someone searches for the same result in Dallas. [Read more...]