3 Easy Ways to Grow Your Marketing List

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As a bankruptcy lawyer, one of the most important things you can do to promote your practice online is to establish and grow an email marketing list. People who subscribe to your email newsletters and bulletins are genuinely interested in what you have to say, and are the more likely to ultimately hire you or pass along your name and contact information to a friend or family member who can use your help.

Growing an email list is a difficult and frustrating task. They tend to think that website visitors should be obligated to share their contact information, since they are being given useful information in the form of website content. That’s simply not the case. The ability to email visitors is a privilege, not a right… and that privilege has to be earned.

Approached from the right perspective, though, growing a marketing list doesn’t have to be difficult. Here are three easy ways you can earn the privilege of having a responsive list:

1. Offer a free report in exchange for subscribers’ contact information. Subscribers know you’ll be emailing promotional materials, so they expect to receive something of value for letting you use their inboxes to advertise your practice. The report should contain information that your visitors are hungry for.
2. Provide an email mini-course to your subscribers.Write a multi-part mini-course about a topic of interest to your subscribers, such as “5 Simple Ways to Reduce Credit Card Debt”. Then, use an autoresponder service such as AWeber to automatically send out one part of the course each day.
3. Ask other lawyers to tell their subscribers about you. Ask lawyers in other fields (divorce, personal injury, and immigration spring to mind) to mention you when they email their subscribers or send out their newsletter. This helps them to provide greater value for their own subscribers… and as long as you are not in direct competition with them, they’ll be glad to share their subscriber base with you.

What ideas do you have for growing your list of prospects?  Share them in the comments area below!

Photo courtesy of m kasahara.

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