The answer is: everything. Why? Because even those Internet service providers in the Midwest with lousy service will eventually update and improve the quality of their broadband connection. By getting into video now you will be ahead of the curve when the technology improves. Further, you fail to take into account that videos online, are seen around the world. By focusing only on those areas with "lousy Internet service" you have limited your ability to reach out and take cases from outside your limited geographic area.

My goal in the article is not to prove you wrong, as Jay mentioned above. Nor, is it to convince you to get onto video. The purpose was to open your eyes and let you see how important video is in your marketing efforts. You are, as always, free to choose your own destiny and your own marketing in your practice. I wish you luck.

I also agree with Arron Street's comments that if you are unfamiliar with creating video, or have clear defined purpose in how to use it to market your practice, then you would be wise to hold off until such time as you've learned more about how to use this incredible tool to your benefit. In that light, I once again invite you join me in the lawyer's video studio so you can see exactly how video is used to market a legal practice.

If you'd like to see one of the ways I use video to market my practice, go to http://nymedicalmalpracticevideoblog.com.

You know I’m a progressive when it comes to technology. If I thought video would help reach prospects I would use it; but I don’t. Not due to the reasons in your piece. To reach prospects I must communicate an idea to them; video could do the trick if it didn’t falter every 10 seconds to rebuffer, etc. You may have great high-speed connections available but here in the midwest we still contend with lousy service. So what do I lose by not using video? Not much. Feel free to prove me wrong.

The worst thing you can do for your professional reputation is utilize any of these new media without a plan for how you are going to do them well (even if it takes you some time to get up to speed).

The worst thing you can do for your professional reputation is utilize any of these new media without a plan for how you are going to do them well (even if it takes you some time to get up to speed).