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If you’ve been paying attention to internet media lately, you know that Twitter has become the favorite social media vehicle for all kinds of marketers – including bankruptcy lawyers.
The concept of Twitter can be a bit overwhelming at first – millions of people writing 140 character blurbs (called “tweets” that are immediately posted for the world to see – but more and more marketers are finding success with this social media site.
But how do you use Twitter to attract clients and build your practice?
Here are 5 tips that can help you effectively use Twitter to engage potential clients:
- Twitter is a social networking site first, and a marketing vehicle second. The whole point of Twitter is to converse with other users on a personal level. It might seem counterproductive to talk about your weekend trip to the Poconos, but these are the things that make potential clients feel like they really know you. Of course, you’ll want to promote your practice as well, but this shouldn’t be your main focus. If it is, people will start ignoring you very quickly.
- The more engaging your “tweets” are, the more followers you’ll attract. Twitter users who focus on interesting, informative tweets often attract thousands – or tens of thousands – of followers. That’s a pretty impressive audience, especially when you consider that any one of your followers could become your next client.
- To make the most of Twitter, use it every day. Tweeting consistently is an excellent way to make sure your followers are paying attention to what you have to say. If you take a few days off, people will tend to forget about you – that’s just the downside of a social media vehicle that moves so darned quickly.
- “Retweeting” is a valuable act of goodwill. Retweeting is when you read someone else’s tweet, and copy it to send it to your own followers. It essentially says, “What you wrote was so interesting that I had to tell my friends about it.” Just make sure to credit the original author, and place the letters “RT” at the beginning of your retweet so the author will know you passed it on.
- Respond to your followers’ tweets. Okay, it would be literally impossible to respond to every single one – you’d never have time for anything else! Still, responding to the occasional tweet lets your followers know that you value their insights… which helps you build strong online relationships.
So are you on Twitter? If you are, just put your Twitter name in the comments section so everyone can find you!
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