Do you use press releases for your marketing? If not, you should. Press releases are a wonderful, low-cost way to publicize your practice area. Comment on recent decisions of interest, offer free information, and keep your presence known. There are a ton of great tools for disseminating press releases online; just e-mail me and I’ll be glad to send you a link to the one I use.
Over at the Virtual Marketing Blog, there’s a post on 5 ways to make your press release better than it already is. It’s a great starting point for any lawyer who is interested in putting together a press release but does not know how to do so.
