7 Ways To Profitably Use Email Marketing In Your Law Firm

One of the most popular posts on Legal Practice Pro (back when it was on the old URL) was about using autoresponders in the law office as a marketing tool. In that post I detailed all the cool things your could do with AWeber, my autoresponder of choice. That post was three years ago, and you’d think I would have gotten tired of AWeber by now, moved onto something else.

After all, three years ago we didn’t have Twitter or Facebook. Blogging was cutting edge but by no means as prevalent as it now is. Heck, WordPress was in the stone age and lots of people were thinking that Blogger was a pretty nifty way to go.

But for all my “do the new thing,” thinking, email marketing – particularly with AWeber – is still a critical part of how I market my bankruptcy practice (including all the non-bankruptcy consumer law stuff). Why? Because with AWeber you can:

create a contact form on your website so that whenever someone sends an inquiry, they automatically get an email attaching those DRA disclosures;
build a list of people who are interested in learning more about your services;
create a newsletter to blast out to your entire list once a month by email;
draft an email and see if it’s likely to trip the spam filters;
deliver an ebook, special report or other tractor beam to people who request them – and do it automatically;
send out a blast email to all of your clients (current and former) whenever something interesting happens in the office (such as days on which you’re closed for holidays, when you’re out for vacation, etc.); and
create and send out standard emails to clients at designated times during their case.

I’m sure there are more reasons and ways to use email marketing in your practice, but the upshot is this – at $200 a year, AWeber remeains a steal.