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Once again, the ABA has not disappointed me. It recently published its 50 ways to market your practice. I read, re-read and re-read the list again. Am I missing something? Where is blogging mentioned as a way to market your firm?
Is it because the ABA just doesn’t get it? And if I did miss it in this list of marketing tools that have been around since they started to use carbon paper, someone please tell me.
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The only value I have found in the ABA regarding marketing is that is publishes Foonberg’s excellent tome on starting your own practice and another volume about solo practice, albeit at quite high rates!
Grant, the author acknowledges this list was compiled in large part from the Solosez listserv of nearly 2000 solo lawyers. What does surprise me, as it should you, is the list of 2000 solos did not suggest the value of any internet presence, never mind blogging. It shows there is a strong need for broader education of this invaluable marketing tool to those who can really utilize it very quickly to greater profitability.
Exactly Susan. However what bothers me the most is that a trade organization that is suppose to be looking out for its members, so drops the ball.
Grant-
Thanks for sharing. Some good suggestions on that list that I am going to try to adopt. Sorry about the Yankees. Sad to see Joe go. Chris
Yes, it’s because the ABA just does not get it.
I’m ditching my blog and stocking up on vinyl briefcases!
Blawging
A posting on SOLOSEZ, one of the few listservs I have time to read these days after following some of the tips in “50 Ways to Market Your Practice,” informs me that Above the Law thought that compilation was pretty…
Why You Need to Look Outside the Box
David Ward and Grant Griffiths both commented on the ABA “Marketing” article that completely forgot to mention blogging. Oh well…As long as lawyers keep looking inside the lawyer industry for marketing advice, we’ll keep getting lame, boring marketin…
Grant, I’d be suspicious of any list that starts with “join your local chamber of commerce.”
Missing from the list:
1. What’s your unique reason for being in business? If you can’t answer that question then no amount of marketing can help you. Can you give a consumer a reason to “start the conversation” with you first over all of the other choices (including the choice to do nothing) that they have.
2 What’s your offer? “Free Consultation” is not a unique offer. Again, give the consumer a reason to initiate contact.
3. Not very surprised that becoming a published arthur is not on the list. It’s one of the most effective ways to establish yourself as the “obvious expert” but its really ‘outside the box.’