Press releases can be useful for lawyers, even in this digital day and age. It’s a good way to get out the word about some newsworthy event like a major victory or new initiative, though cultivating relationships with the press before you have a potential story is far more likely to bear fruit. Still, sometimes the old ways are good enough.
Lots of lawyers are using online press releases as a means of attracting valuable inbound links and attention, thereby raising their SEO profiles. Nothing wrong with that, either.
The disturbing trend I’ve been seeing, however, is the dissemination of online press releases for evens that are far from newsworthy. It’s the online equivalent of broadcasting your child’s first successful use of the potty.
Actually, it’s worse than that because the potty trip is exciting for at least the parents and grandparents.
You’re busy. I get it. And your email provider allows you to have one of those autoresponders. I get that, too.
As December winds to a close, we’re bombarded with predictions for the upcoming year. Everyone wants to sound off about what’s going to happen next year. Blogging will be hot, Twitter will be super-hot, Google+ will be on fire, Foursquare will explode, and somehow Yellow Pages advertising will make a comeback.
Blogging is a big deal for people looking to 
There’s a trend of legal blogs going up with nothing but ghostwritten articles. Is this a shortcut to the top of the search engines or a valuable means of getting information to your prospective clients?
16 years ago today I opened my practice. I knew nothing – none of the field in which I currently practice, nothing of running a viable business, and zero about the definition of success. All I had on my side was youthful optimism.
When I was in high school I wrote short fiction and dreamed of the day I’d be a published author like Heinlein, Ellison or Sturgeon. No matter how hard I tried, I couldn’t get anyone in the industry to give it a second look. Good thing, too – it was atrocious.
