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Blogging is my front door and it has changed my life is a great post at webinknow.com. Thanks to Lisa Solomon of Question of Law for the heads up on this one.
“As I write and talk to these corporate audiences and other professionals about the power of blogging, many people want to know about the return on investment (ROI) of blogging. In particular, executives want to know, in dollars and cents, what the results will be. The bad news is that this information is difficult to quantify with any degree of certainty. For my small business, I determine ROI by asking everyone who contacts me for the first time, “How did you learn about me?” That approach will be difficult for larger organizations with integrated marketing programs including blogs. The good news is that blogging most certainly generates returns for anyone who creates an interesting blog and posts regularly to it.”
And he is exactly right. I would say that my practice blog is my store front, shingle, office sign, newspaper ad, and yellow page ad. My PRACTICE blog generates new business every week. And for those of you who don’t believe you have the time to blog. Think about it this way. Compare the cost of one post a week, I don’t care what kind of post. Linking to another blog, news story or writing your own original work. Compare it to the cost of a yellow page ad. I will bet you, the blog posting will bring in more money for the time you spend.
Try blogging. You owe it to yourself and your firm. And most important, you owe it to the public to provide the information stream a blog will do in your practice are.
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