Kevin O’Keefe at lexBlog had a post the other day called Tips for building your blog audience.
Kevin links to a post on Scobleizer who mentions 13 tips. However, he points out 5 that fit well with a law firm blog.
1. Pick a Niche and own it. My practice blog Kansas Family & Divorce Lawyer is a niche blog. Others include, California Personal Injury and Insurance Blog, New York Bankruptcy Litigation and South Carolina Family Law Blog are two more.
2. Demonstrate Authority Tell your readers who you are and what you do. Don’t make them guess. Put that information in a location that is easy to see.
3. Link to other Bloggers. If you link to others, chances they will know and they will do the same. However, if you have a blog such as one of those mentioned above, a niche blog, make sure you have a list of blogs that are relevant to the area you blog about. Give your readers more locations to go for more business. And the linking you and your fellow bloggers do will create traffic for both of you. I like to compare my list of other family law bloggers as my network. We each are blogging about similar issues, but in different areas of the country.
4. Write better headlines. “Be straight forward so users can tell from your title what you are writing about.” Put key words in your post titles. Put words your clients use when they talk about their problems. Put words in the titles of the post that people use to search with.
5. Get specific with your blog name/title. In my opinion, one of the most important. DO NOT call your blog by your firm’s name. The Google crowd do not care what you firm name is and the search engines will not like it either. Call your blog by your location, your practice are and what you are. Again, my practice blog is called the Kansas Family & Divorce Lawyer. All key words are covered.
In the beginning of your blog, you will spend time posting if you want to be successful. But, if you will consider the 5 points above, you will see results.
