So I’m cruising through Facebook this morning, looking at some comments on a status update. My eye wanders to the right side and I see this Facebook Ad for a new lawyer looking for work.
Three things spring to mind:
- Wow, it really *is* that bad for newbie lawyers in New York;
- Pretty cool use of social media marketing to get a job; and
- $16 an hour in New York City for a lawyer?
Will this guy get a job? Probably. At $16 an hour for an admitted lawyer in New York, he’s pretty much giving himself away unless he’s completely unemployable.
But as I think about it, I wonder if this is so much different than sending out resumes or using an online job board. After all, it’s nothing more than a way to get your name in front of your target audience – in this case, lawyers in New York.
The upshot is this – bankruptcy lawyers, this guy is your future competition. He’s nimble, taking control of his own destiny and leveraging social media in a way that his competitors aren’t considering. He’s thinking about how to reach his target market in a new way, differentiating himself and making an impact.
Next month, next year . . . but someday . . . he may decides to go solo or join a bankruptcy law firm. And when he does, will you be prepared with the knowledge you need to market yourself one step ahead of him?
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