Marketing your law firm online can be a struggle, especially where you don’t know where to begin. One of my students calls it, “analysis paralysis,” and I like the alliteration. But it’s true.
The domain name you choose for your law firm blog or website is like the color of your home’s front door. It says [...]
Marketing For Lawyers, Office Management and Technology
Category Archives: Legal Marketing
Marketing Your Law Firm Online With A Domain Name
5 Reasons Why I Educate My “Competition”
One of my readers sent me a question a few weeks ago, asking me if I wasn’t worried that I was educating my competition on the ways of online legal marketing and the use of social media in the legal profession.
The simple answer is that I’m not concerned in the least bit. But real life [...]
Blogging For Your Law Firm? There Is No Middle Ground.
Marketing your law firm with a blog is a romantic notion in a certain sense.
Law firm marketing folks – heck, all marketing folks – extol the virtues of blogging. Create a law firm blog and your business will soar, setting you apart from the competition and bringing you accolades of all sorts. Your law [...]
Legal Marketing Tip: A Flip Camera And 8.3 Seconds
Legal marketing takes all forms, but one of the best ways to convince the world that you’re good at what you do is to get other people talking about you.
Word of mouth is indeed a powerful force, especially these days. There are so many lawyers out there, so many marketing messages thrown at consumers, [...]
Online Legal Marketing Overdrive – 9 WordPress Plugins That Rock My Blogs
Online legal marketing needs to include a blog – I’ve said it before and I’m sure I’ll say it again before too long (that is, unless I end up saying that blogging is dead – nah, not likely). And if you’re serious about your online legal marketing efforts you should be using WordPress. Not the [...]
How Content Drives Law Firm Marketing
Law firm marketing used to be so simple. Slap up a few ads, buy up some television time, and call the Yellow Pages representative to pick up a fat check.
But somewhere along the line it got more difficult. Prospective clients started wising up and asking questions. They realized that there was no early way for [...]
Online Legal Marketing Tip – Google Local
Online legal marketing tactics vary from person to person, but one thing every lawyer wants is to rank at the top of the Google results. On this audio post (I’d call it a podcast but then I’d probably never podcast again, then I’d look like a dummy) we talk about online legal marketing using Google [...]
Online Legal Marketing 101 – Be Original
When marketing your law firm online it’s important to remember that originality is key. And I’m not just talking about the design of your law firm’s website or your point of view – it should be obvious that you need to be different so as not to blend in.
What I’m talking about is the [...]
Legal Marketing – Wash, Rinse, Repeat
Legal marketing efforts are important – we all know it. We need to keep the new business (and repeat business) flowing in the front door in order to keep the coffers full, the staff busy, and the lights on.
We learn everything we can, we soak up information, we read as much as possible. And in [...]
Online Legal Marketing – Fish Where The Fish Are
When you’re marketing your law firm online it’s easy to get caught up in the blogging whirlwind. After all, that stuff takes nothing more than time – and it’s entirely within your control. There are technical issues to contend with, but they’re easily tackled.
Most people will tell you to work on excellent content and optimize [...]