When lawyers start a campaign of marketing their practice online, we often want to get to the top of the Google search engine results page. After all, Google is the brass ring when it comes to search engines. Get to number one and you’re guaranteed a flood of visitors to your site.
The problem [...]
Marketing For Lawyers, Office Management and Technology
Category Archives: Online Marketing For Lawyers
Online Legal Marketing Tip: Traffic Sources Matter
Online Legal Marketing Begins With The Right Word
You’re about to launch your online legal marketing efforts – whether it’s a blog, a static website, or social media marketing strategy (ideally, it’s a combination of all three – but that’s another post for another day). Where do you begin? A domain name? A hosting account? Installing WordPress? Hiring a web developer or a [...]
Online Legal Marketing – 6 Ways To Reduce Your Bounce Rate
You’ve committed to marketing your law firm online. Your bankruptcy website is getting 10, 20, 50, 100 or more unique visitors each day, which is pretty good. After all, the site hasn’t been touched in months (if not years) and it doesn’t cost much to keep it online. Even if you’re a regular legal [...]
Should Lawyers Fear Google Sidewiki?
Google WHAT? Before we get into the whole “fear,” thing, let’s talk about what Google Sidewiki is and is not.
Sidewiki is basically an add on to the Google Toolbar that lets you comment about any site, directly on that site, via the Google Toolbar. Once you download and enable Sidewiki you’ll see a little [...]
Marketing Your Law Firm With Paid Ads Misses 84% Of The Web
Using Google AdWords to market your law firm? If you’re paying for ads and ignoring your organic search engine placement then 84% of web surfers will never click on your ad. Even worse, only 8% of all internet users will account for 85% of all clicks.
Shocking, huh? Well, these are the stats [...]
A Victory For Online Legal Marketing Efforts
Lots of consumer bankruptcy lawyers have been caught up in the Zelotes v. Chern matter. The case, if you haven’t been following it, speaks to whether a pay-per-lead online advertising business model is tantamount to paying illegal referral fees.
You can take a look at some of the articles from around the blogosphere here, because I’m [...]
Can A Backwards-Looking Profession Embrace The Future?
I’m in the process of putting together a panel discussion for the National Association of Consumer Bankruptcy Attorneys regarding online marketing and social media for lawyers, thinking about the need for more lawyers to get online. The question that always comes to me is about whether I’ve found clients on Twitter (I have) and Facebook [...]
Are You Missing Out On 19 Million Clients?
A recent study put out by IDC, entitled The Google Effect: How Web 2.0, Long Tail Marketing, Buzz and eCommerce Accelerate the Digital Marketplace, shows us that every day 19 million people go online to locate products. Wow – 19 million potential clients are out there just hunting for a solution to a problem.
Let it [...]