Once upon a time, someone defined a blog post as being a link to someone else’s story with a few bits of your own commentary built in. That worked pretty well for awhile.
Then people realized that by adding comments to the blog posts, you could have a conversation with other people who read the same piece and had something to add to it. So blogging was redefined as being something weighty.
Smart people, after all, seldom use fewer than 400 words to get to a point.
But what if you’re simply answering a question? Do you take 400 words to respond to a simple query?
Do your clients even want such a long-winded response?
Do they have the time or inclination to read it?
Probably not. Consider that next time you set your hand the the keyboard.
Sometimes, shorter is smarter.