In the beginning there was Lycos and AltaVista. Then came Yahoo and Google. You can see them all in the rear-view mirror.
Lots of us are conditioned to finding information by going to the ubiquitous Google search box and typing to our heart’s content. When we hear online marketing professionals talk, it’s in terms of search engine optimization. The information they sling is largely the same as it was a few years ago – get more links, create more content, look to user experience in creating a more profitable site.
And to a large extent, they’re right. But there’s a critical piece of the story that’s missing. [Read more...]