You hire a search engine optimization company to get your law firm website to the top of Google. But is search engine optimization becoming more a matter of who you know?
The cornerstone of your law firm online marketing efforts is, as of this writing, Google. And if your law firm website isn’t at the top of the search engine results page you may as well take your ball and go home. Hit the top organic spot and you’ll grab about 56% of the clicks for the search term. From there, the potential client is yours to lose.
But here’s the thing: what you see when you search online is not what I see. In many cases it’s not even close.
If you don’t already know about it, you need to understand Personalized Search. Once you do, you’ll see the true value of using social media platforms and building your law firm website ranking the right way.








Every lawyer wants to improve their 


