So, how’s business for you these days?
Ever since the change over to the current law in October 2005, many consumer bankruptcy lawyers have been running on fumes. Filings were down in most parts of the country for a long, time, and even now are still very low in some places. New York City, for example, is still running at below 40% of the filing numbers in 2004.
That means lots of bankruptcy lawyers are going hungry.
What interests me is the difference between those lawyers who have stayed in the game and those who have folded their tents and gone home. Not the firms that practice in lots of different areas of the law, but those pure-play consumer bankruptcy lawyers.
In my quest I stumbled upon an interesting post called Those Who Do vs. Those Who Don’t. It clarified things for me, and made me realize that there is only an imperceptible difference between the business owners who cross the finish line and those who do not.
One thing the really struck me was that winners believe sales and marketing drive success whereas losers believe that products and services drive success. At first blush it seems backwards, right?
You can have the best product but still fail if your marketing and sale machines don’t work properly. Look at Betamax.
Look at how to attract new clients.
Look at how you keep those clients engaged and happy.
Make your systems stronger. Keep at it until you think you’ve done the best you can, then do it some more.
Just like physical fitness, you can’t expect to get better unless you work at it.
Ready?
Image credit: Joel Price/Flickr
