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In order for your practice to make a lasting positive impact you need to see things through the eyes of the customer. Create a positive experience and the customer will come back again and again.
Consider our friend the iPhone. Millions purchased the original unit last year for $399 or more. This past Friday, many lined up to spend another $299 for an updated 16GB version.
This is not an “I love iPhone,” post. In fact, you can skip to 3:00 on the video to see exactly what I mean when I say that Apple does customer experience right.
Imagine how YOU would have felt to be one of the people descending those steps at 8:00am this past Friday. Now imagine how to get your clients to feel the same way.
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