The guy’s been interviewed more times than anyone else in the past few weeks. The amount of ink he’s gotten (online and offline) is extreme. Sure, he’s a train wreck – but for a guy with no publicist and no broadcast platform anymore he’s doing pretty well.
Oh, and before you start up with the, “yeah, but he lost his job and may never work again,” think about a few things. First, he’s going to stay very wealthy for a long, long time because of the steady stream of royalties from repeats of his sitcom. Second, he was a screw-up for years but that didn’t stop CBS (and, before that, ABC) from milking that cow for every drop of ratings goodness he could give ‘em.
He’s even getting paid to use Twitter now. Not bad for a guy who didn’t have an account 30 days ago.
If he cleans up his act, we’ll see him in a primetime slot faster than you can say “tiger blood.” Which, by the way, is being marketed as an energy drink.
Don’t cry for Charlie. He’s going to laugh all the way to the bank.
Personal branding? Yup, he’s totally got that.
A marketing machine? You’d better believe it.
But the best part is that he’s got his own Star Wars video. It’s awesome – watch it and have a blast.
He may self-destruct in a short time and leave his children scarred for life, and that’s just plain awful. Maybe he’s a crappy father, a bad boyfriend and husband, and a messed up human being. I’m not going to talk about that today – the video’s too funny to focus on the reality of the situation.
Image credit: ofthrees/Flickr