Can E-Mail Marketing Help Your Law Firm?

The Legal Practice Pro gave Five Reasons To Embrace E-Mail Marketing

They are:

1. Email can help you achieve your business goals: A well-planned email marketing campaign can generate high response rates, allow you to get the word out about offers and discounts, and create opportunities to cross-sell and up-sell.

2. Keeping customers in the loop = happier customers: Providing relevant information via email can help you score points with customers, or lessen the impact of problems elsewhere in your business.

3. It’s more cost-effective anyway: Email is much cheaper, more measurable and can be better targeted than traditional direct marketing. Sending out the right messages at the right time can also help you retain customers – retention is much cheaper than acquisition.

4. Customer intelligence: Email marketing is highly measurable and each campaign gives you the chance to analyze customer feedback to see which offers and products individual customers are interested in.

5. Improved overall online marketing: Data gleaned from email campaigns can help you improve the effectiveness of your other online marketing activities. Email marketing is also a good chance to develop and update your in-house customer database.

I still question whether E-Mail marketing truly is as good as a well designed, maintained and updated blog. Of course Jay is not saying that.