I’ve been working with a bunch of bankruptcy lawyers lately to help them re-work their web sites. It’s very frustrating to hear one of my lawyer clients tell me that their site is excellent and needs only minor modifications when, in fact, the thing is a train wreck.
What, you ask, makes the site a train wreck? Well, lots of things. I won’t get into content in this post (though it’s the most important part of the web site); no, I’m talking about the user experience. How easy is it to find the things your prospect wants to find, things like your name and phone number? Does the site flow easily and intuitively, or does it take a lawyer to understand it all? And is it written in a way that your prospects can readily understand?
I was reading Legal Ease recently, and came across this post about client online experiences. Give it a read, think about it over the weekend, and take a hard look at your site.
