I second that. I have found that having a niche blog has been great for search results and in turn, great for business. My main practice blog, Kansas Family Law Blog has done well in search engines. Main reason, besides posting a lot, is it focuses on one thing, family law. However, I sometimes wonder what would happen if I would break that down even further. For example, do a blog on the individual topics of family law like, custody, child support, grandparent visitation and others.
If the Google engineers are saying that niche blogs are the way to go for SEO. You need to consider doing that, instead of trying to be all things to everyone. Your efforts will pay off. Thanks to Kevin O’Keefe for providing the information below.
Google engineer : Niche blogs way to go for SEO: “Nick Wilson of Performancing recently spoke with Senior Google Engineer Matt Cutts to discuss among other things, tips for blogs to rank highly in Google. Per Matt when discussing blogs and SEO: Don’t try to rank for a huge phrase…”
(Via Real Lawyers :: Have Blogs.)
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