Marketing your law firm has never been more important – or more difficult.
In the old days you could treat your legal marketing efforts as an afterthought. Get an ad in the Yellow Pages, hire a “legal marketing expert” to put together a 30-second television spot and join a few networking groups.
If you spent enough money on your legal marketing efforts you could make a decent income. Call it the “biggest megaphone” syndrome – whoever yelled the loudest would get the clients.
The Internet came along, and you treated it as an online brochure. Stick up a few pages of text telling the world how terrific you were and the dollars would flow. Add some paid search products to your legal marketing efforts and it would all work out.
The one day everything changed. Someone broke your megaphone.
The tactics of interruption marketing weren’t working so well anymore, and you didn’t know why. You started hearing about how television advertising wasn’t pulling in as many dollars. Yellow Pages publishers started going belly-up. And all the while, you kept on doing business the same way as you’d always done it.
Welcome to the new world of the practice of law. The one where your legal marketing efforts come from your ability to connect and communicate with your prospective clients.
Legal Practice Pro was started by New York bankruptcy lawyer Jay S. Fleischman as a way of helping the industry join the new world of legal marketing. It’s designed to show you how social media, blogging, podcasting, video marketing and other tools are shaping the way we engage in legal marketing. Read more about Jay here.
