Keeping people interested in a bankruptcy-related blog can be a challenge sometimes. After all, talking about debt problems isn’t the sort of thing likely to land you on the gossip rags.
Sure, you’ll get quite a few visitors who find you via a search engine, and then stop by every now and then to read a post or two. But unless you’ve developed specific strategies to make your readers come back again and again, you might find it tough to keep them long enough to turn them into paying clients.
One way you can engage your readers, and keep them coming back for more, is to write a “series”.
The concept is pretty basic. You select a fairly complex topic (for example, ”preventing foreclosure”), and then, instead of covering all the aspects of that topic in a single post, you spread your content out over several posts. You’ll post one installment of the series every day (or every other day, depending on how often you blog), and at the end of each post, provide a “teaser” paragraph that tells your readers what to expect next.
Using the “preventing foreclosure” example, your post titles might look something like:
- Preventing Foreclosure: Can I Really Keep My House?
- Preventing Foreclosure: Working With Your Lender
- Preventing Foreclosure: Chapter 13 Bankruptcy
- Preventing Foreclosure: Chapter 7 Bankruptcy
- Preventing Foreclosure: The Short Sale
- Preventing Foreclosure: Other Bankruptcy Alternatives
So why would you spread your content out over a series of posts, rather than giving readers all of the information at once?
- When you give your blog readers everything they need up front, there’s no need for them to come back. Let’s say you wrote all about preventing foreclosure in a single post. If a visitor finds your post via a search engine, they’ve gotten everything they need from you in one shot… and they’ll likely disappear, never to be seen again.
- Very few readers have the time or inclination to read a long post in a single sitting. Even if they want to read a long post, they’re probably dealing with a dozen distractions: – the boss calls a sudden meeting, the dog needs to be taken for a walk, the laundry is ready to be folded… and so they leave your blog, having missed out on some of your valuable insights.
So the solution is to break the content up into 300-500 word chunks that you can post over a period of days (or, in some cases, even weeks). This will keep readers from missing out on your information, and will give them an incentive to keep returning to your blog.
Image courtesy of Pulpolux !!!
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