Kevin O’Keefe at lexBlog provided a post today about how the “Anonymous Lawyer” showed his ignorance on the marking potential of blogs for a law firm.
It appears the AL provided an interview where he stated the following:
I feel like most of the people reading legal blogs are probably other lawyers, not necessarily potential clients. I’m not sure that if I were choosing a law firm, I’d be reading blogs to figure out legal competency, as opposed to checking with past clients, or however else people choose their lawyers. I guess for really technical specialties, I can see where demonstrated understanding of the area, as expressed in a blog, could be helpful. For firms looking to recruit law students, I suppose I could imagine a blog having some value in helping a firm try and stand out from the pack, but broader than that, I’d probably need to be convinced that there’s great value in blogging.
Well, I am sorry. I too have enjoyed reading the AL’s blog about a fictional law firm and partner. But, when you open your mouth and spill out something you don’t know anything about, I take exception.
Blogging for a law firm, whether a large firm or solo, Kansas Family Law Blog, works. I get business from my blog every single week. And most important, like others who do a legal specific blog, I am providing information to the public in a manner and fashion they can understand and use.
So, Mr. Annonymous Lawyer, the next time someone ask you if blogging will work for a law firm, give me a call and I will tell you just how much it does work.
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