Terrific article. You are right on the money – internet marketing involves much more than blogging (and I am a blog evangelist, but that is just the foundation; the table stakes). Online video, link building, and social media all have to play a roll in your internet marketing plan to be competitive.

Terrific article. You are right on the money – internet marketing involves much more than blogging (and I am a blog evangelist, but that is just the foundation; the table stakes). Online video, link building, and social media all have to play a roll in your internet marketing plan to be competitive.

We've got to try everything, especially if it is cheap.

Also, FYI, don't just trust the backups of your web-site, back up all your text into a separate file, I'm still not recovered from my crash.

We’ve got to try everything, especially if it is cheap.

Also, FYI, don’t just trust the backups of your web-site, back up all your text into a separate file, I’m still not recovered from my crash.

You guys obviously know what you're talking about. That's why I have worked and continue to work with both of you.

Yes, blogging like any other form of marketing, requires commitment, consistency and just a lot of old-fashioned hard work if it's going to be successful. But the return on investment can be huge compared to most other marketing that I have done. I'm continually amazed at the very minimal expense associated with launching and maintaining a blog as compared to the costs of other marketing options.

But Jay is right in that we bloggers can't be complacent and just maintain the status quo. That's why I'm going to continue to strive to post good content on a regular basis, but also work on incorporating some pizazz such as graphics and self-produced video.

And even though I'm sold on blogging (thanks for introducing me Grant) and it will continue to be a huge piece of my marketing pie, I'm not going to get all comfortable and put all my eggs in the blogging basket so to speak. That wouldn't be any wiser than the old lawyers who choose to rely on just a Yellow Pages ad. With the ever-increasing pace of change in marketing and technology, who knows what next year will bring?

You guys obviously know what you’re talking about. That’s why I have worked and continue to work with both of you.

Yes, blogging like any other form of marketing, requires commitment, consistency and just a lot of old-fashioned hard work if it’s going to be successful. But the return on investment can be huge compared to most other marketing that I have done. I’m continually amazed at the very minimal expense associated with launching and maintaining a blog as compared to the costs of other marketing options.

But Jay is right in that we bloggers can’t be complacent and just maintain the status quo. That’s why I’m going to continue to strive to post good content on a regular basis, but also work on incorporating some pizazz such as graphics and self-produced video.

And even though I’m sold on blogging (thanks for introducing me Grant) and it will continue to be a huge piece of my marketing pie, I’m not going to get all comfortable and put all my eggs in the blogging basket so to speak. That wouldn’t be any wiser than the old lawyers who choose to rely on just a Yellow Pages ad. With the ever-increasing pace of change in marketing and technology, who knows what next year will bring?