If you are running multiple websites for your law office you need to be careful to avoid repeating content among them. In addition, it’s important to refrain from duplicating content on your site that may be on someone else’s site. This may occur if you decide to (ahem) borrow someone else’s content, or when another lawyer gives you permission to use their content.
Many bankruptcy lawyers, for instance, have bankruptcy myths or the biblical underpinnings of bankruptcy on their site. It’s a good read, and I imagine that clients like to see that sort of stuff.
The problem is that such duplicate content may be harming your site’s ranking on the major search engines.
Search engines reward original, relevant content that is information-rich. If a search engine sees your site as being nothing more than a poseur in terms of content, it gives a little yawn and moves on – leaving you in the dust.
I recently ran across an excellent interview with a search engine optimization professional, and wanted to share it with you – check it out here.
The site you save will be your own.
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