In today’s New York Times we find an article about a coffee machine that not only costs $20,000 and takes training to use, but which apparently needs to be pried from the hands of the seller. What struck me about the article – and the machine – is not the price, but the love of coffee evinced by those interviewed for the story.
Do you inspire your clients to love you, to rhapsodize about your services, to beg for the chance to meet with you?
Perhaps it’s time we all took a lesson from the humble (?) cup of coffee.
