Carolyn Elefant has a great article in the June 2005 issue of the GPSolo Magazine from the ABA called Get Your Blog Rolling. As she states, blogs are basically conventional websites with frequently updated content. With blogs, lawyers can increase their web visibility and use their experience to create a forum for high-quality information on substantive areas of law and new legal developments.
As Carolyn also states, you don’t need tons of time or cash to capture the benefits of blogging. In addition as a self promotion statement, my practice area blog is mentioned in the article.
Go to the link above to read about the basics of blogging as a marketing tool for your firm.
