Hi there - thanks for coming back to visit! While you're here, why not sign up for the Legal Practice Pro Newsletter?
People say that marketing is a conversation, and that blogging is a cornerstone of the whole social media, Web 2.0, thing. It’s a means of attracting an audience, talking about things that matter to them, and engaging them in a conversation that will eventually lead them to your door as a client.
We say that lawyers who blog need to create compelling, original content in a unique voice in order to engage people. We caution against being boring, and we encourage lawyers to give out real information as a form of content marketing.
In so doing, we neglect to remind the lawyer who blogs as a form of legal marketing that they might want to get the entire staff in on the action. And to give you a push in the right direction, here are (drum roll, please) …
6 Reasons Why The Entire Law Firm Should Be In On Your Legal Blogging Efforts
- The non-lawyers are on the front lines and often have terrific insights on what’s important to clients and prospective clients.
- Getting the non-lawyers involved in the law firm blogging efforts will remind them that they are part of something larger than just their job. They’re an active member of a law firm that does good work and helps people get through a difficult time in their lives. And in realizing that they are an active participant in the firm, they are more likely to be an active participant in the solution – the service of the client.
- People love to see their names in print. When the non-lawyers are given the opportunity to have articles published on your law firm blog they’re likely to send out links to their friends on Facebook, Twitter and other sites. This will increase the chances of blog posts going viral and reaching a wider audience.
- When you increase the number of bloggers, you increase the diversity of voices on the site. This will allow prospective clients to get to know the other people in your office, and to develop confidence in their abilities and ability to help. When this happens, you’ll experience far fewer incidences of clients refusing to speak with anyone except you.
- Being the only blogger can get … lonely sometimes. Wouldn’t it be nice to have a blogging buddy (or a few of them) in the office with you?
- Sometimes the lawyers just run out of time to blog. When you add more people to the efforts, it’s easier to pump out a steady stream of content.
Will you need to formulate a firm-wide blogging policy of sorts? Sure, you’ll need to put together some guidelines to make sure nobody goes off half-baked when they’re blogging. And you’ll have to remind everyone of their duties of confidentiality and dangers of the unauthorized practice of law. But once the administrative minutiae is over and out of the way, it’s clear sailing.
Do you let your non-lawyer staffers blog for the firm? Why or why not? Make your voice heard by putting your comment below.
Photo courtesy of UrvishJ.
Related posts:
Good advice. There are ways for people at your company who aren't blogging to get involved too. It's great to have them join the conversation by posting comments to the company blogs, bookmarking blog articles that they like, and twittering about the blog topics. Everyone can get involved and feel like part of the team, plus it looks good if your blog entries have more comments.
Good advice. There are ways for people at your company who aren't blogging to get involved too. It's great to have them join the conversation by posting comments to the company blogs, bookmarking blog articles that they like, and twittering about the blog topics. Everyone can get involved and feel like part of the team, plus it looks good if your blog entries have more comments.