When you’re blogging as part of your law firm marketing strategy, one of the simplest things you can do is look to recent judicial decisions in your practice area and talk about them. Chances are good that if it’s an issue recently decided then your prospective clients may have similar questions.
Your blogging is going to need to boil down the decision into terms your readers will understand, and has to relate to the work your law firm does. But once you cut through that challenge, the stories behind the decisions are some of the most compelling blogging topics out there.
It’s not so much a question of how things turned out, but the background of the underlying legal action that hits the blogging sweet spot. Who were the people involved and how did they get into a pickle that required judicial intervention?
Federal court decisions are available online, but going to each court’s website is a big time-waster.
Watch this video to learn:
- how to use Google Scholar to find court opinions in the field in which your law firm practices
- how to make sure you’re finding cases relevant only to your geographic area
- getting new judicial opinions sent to you by email free of charge
This is a fabulous shortcut to not only your law firm blogging efforts but also the day-to-day legal research needs we all have. Even if you’ve got access to a legal research service, sometimes you just want to do something quick and easy.
If you’re reading this by email or in an RSS feed reader, click here to come right to the site and watch the video.
As always, Google makes it easy to get what you need. Blogging and research for your law firm all rolled up into one tidy little package.
Have you used Google Scholar to find inspiration for your law firm blogging efforts? For your research needs? Share your experiences below.