What are you doing to keep your blog from being boring?
Kevin O’Keefe of LexBlog is telling lawyers to be experts and avoid being boring. In the article, he says:
Lawyers are always commenting that their blogs do not bring in much new work. I check their blogs out and they are full of personal meanderings that their target audience couldn’t care less about.
If I am a HR exec in a 700 employee company who has subscribed to an employment law blog published by a local lawyer, I am not interested in how the lawyer’s vacation went or what the lawyer has done for entertainment lately. Want to publish that stuff, do it on a personal blog, not a business blog.
Kevin cites some great stuff from Susan Solomon in her post at MarketingProfs.com. Kevin includes some great blogging tips from Solomon.
Image credit: lanier67
