Kevin O’Keefe at lexBlog provided a great post today called lawyer blogs help you get recognized as authority in your niche.
This is one of the first things I was told by Kevin some months back. And he is right. In his post he provides a position of Bob Bly about this:
"Bob’s basic point is that you must disseminate knowledge to your target audience. You do this through articles, speaking, your website, your blog, etc. The more your disseminate, the more your phone will ring. A couple of things will make you a ‘mini-guru’: persistent exposure (you’ve got to write, publish and speak consistently), and targeting a niche where you can be the guru. If your expertise is management consulting, well, you know who the big gurus are in that field. How can you differentiate yourself for a vertical market? Manufacturing, Women Business Owners, IT Managers, etc."
Kevin goes on to expand on Bob’s position.
For my own practice, I no longer do yellow page ads or any other advertising other than blogging. Since I started the Kansas Family and Divorce Lawyer, I have received more GOOD phone calls from possible clients than with the yellow pages. And best of all, it is very cost effective. I am sold on blogging and its benefits.
