Legal Marketing And Law Office Management Book Shelf

Marketing And Advertising

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

Ogilvy on Advertising

Growing And Running A Better Practice

The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It

Small Giants: Companies That Choose to Be Great Instead of Big

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

The Long Tail: Why the Future of Business is Selling Less of More

Good to Great: Why Some Companies Make the Leap… and Others Don’t

The Tipping Point: How Little Things Can Make a Big Difference

Made to Stick: Why Some Ideas Survive and Others Die