The principles are the same, the technologies change and evolve. The one thing that remains constant is the need to continually test your marketing messages, media and audience for maximum effect.
And when your test fails, as you sometimes will? Remember this video.
[...] a monumental task, and there’s always a chance that my marketing efforts may fall flat (yes, marketing is an art – not a science). So getting the client to agree to let me be the one to help is never a done deal until … [...]
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When I'm not working with other lawyers, I'm out there helping people in the fields of consumer bankruptcy, debt collection abuse, and credit reporting errors. [Read More …]
