Legal marketing takes all forms, but one of the best ways to convince the world that you’re good at what you do is to get other people talking about you.
Word of mouth is indeed a powerful force, especially these days. There are so many lawyers out there, so many marketing messages thrown at consumers, that it’s difficult to separate the good from the bad.
When someone tells the world about your law firm, those words carry weight. They infused with what’s called social proof, that undercurrent of, “it was good for me, so it will be good for you, too.“
Your legal marketing message needs to answer that unspoken question of, “can I trust that you’re a good lawyer who will take care of me?”
Testimonials are powerful ways to get that word of mouth going. And one of the best places to get those testimonials is when the relief is fresh in the client’s mind.
This morning I took my Flip video camera with me to bankruptcy court. On the way out, one client told me that he thought we were terrific.
So I asked him if he’d be willing to say that on camera. He agreed, and I pulled out my little video camera.
He took 8.3 seconds to say what was on his mind and to share his positive feelings about the firm.
The result? A priceless piece of legal marketing that is better than anything we could have said ourselves. I paid not a single dime for it, and all I had to do was ask a happy client if he’d be willing to say a kind word on video.
Remember that a happy client is not only a direct referral source, but a potential evangelist. And every person they send your way is someone you don’t need to convince that you’re good at what you do.
Don’t believe me? Ask Gustavo.
