Marketing a bankruptcy practice can be tedious. How many stop signs can one possibly look at? How often can you say in your ads, “Stop repossessions! Stop foreclosure! Free consultation! Evening and weekend appointments available! Payment plans!”
You already know you aren’t saying anything unique, not standing out from the crowd. So you blend in, doing the same old thing forever. But here’s a lesson for you:
If your marketing blends into the crowd, nobody is ever going to have a reason to hire you!
So what do you do? Stand out!
Easier said than done, right?
There’s a great post over at Web Ink Now about letting your personality shine through in your online marketing efforts. David Meerman Scott says:
It is important for all organizations to create a distinct, consistent, and memorable Web site or blog, and an important component of that goal is the tone or voice of the content. As visitors interact with the content on your site, they should develop a clear picture of your organization. Is the personality fun and playful? Or is it solid and conservative?
Look at your law firm’s website or blog. What does it say? How does it say it? Can someone tell anything remotely interesting about you, any reason whatsoever that might make them want to actually connect with you on a personal level?
Do you show YOUR personality? If not, take out the pencil and start writing – you’ll be glad you did.
Photo courtesy of Joe Penniston.
