Comments on: Is Marketing A Law Firm Easier For Solos And Small Firms? http://www.legalpracticepro.com/marketing-a-law-firm-easier-for-solos-and-small-firms/ Fri, 20 Jan 2012 14:59:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jim Grandone http://www.legalpracticepro.com/marketing-a-law-firm-easier-for-solos-and-small-firms/comment-page-1/#comment-3562 Jim Grandone Fri, 01 Apr 2011 14:49:00 +0000 http://www.legalpracticepro.com/?p=1601#comment-3562 Hey, you know mid-sized firms can be agile as well. Plenty of professional public relations practitioners are solo too and would love the work (like me). I have six years of experience with a law firm of 30 lawyers and each of them has a story to tell. They just don't know it. They know the law. I know the media. sometimes (always) it takes a professional to spot what is and is not news during an interview. The media is a 24/7 hungry beast and it needs to be fed. I agree that solos may not have the resource to pay for a professional. Energy and enthusiasm are good traits for a new PR person hanging out a shingle too. so don't limit yourself to writing press releases and hoping for the best. Hey, you know mid-sized firms can be agile as well. Plenty of professional public relations practitioners are solo too and would love the work (like me). I have six years of experience with a law firm of 30 lawyers and each of them has a story to tell. They just don't know it. They know the law. I know the media. sometimes (always) it takes a professional to spot what is and is not news during an interview. The media is a 24/7 hungry beast and it needs to be fed. I agree that solos may not have the resource to pay for a professional. Energy and enthusiasm are good traits for a new PR person hanging out a shingle too. so don't limit yourself to writing press releases and hoping for the best.

]]> By: Julie A. Fleming http://www.legalpracticepro.com/marketing-a-law-firm-easier-for-solos-and-small-firms/comment-page-1/#comment-666 Julie A. Fleming Tue, 01 Dec 2009 22:06:04 +0000 http://www.legalpracticepro.com/?p=1601#comment-666 Small companies have always had more flexibility and more room for creativity than larger companies, but I think that the internet has really allowed small companies to have equal, or even better, footing than bigger companies. Previously, no matter how creative and innovative you were, it was nearly impossible to market your products and services without also having a great deal of money. Now, though, small companies and firms are able to use their creativity and flexibility online to find free or very cheap methods of getting their message to their target audience. All in all, it's a great time to be a solo or small firm. Small companies have always had more flexibility and more room for creativity than larger companies, but I think that the internet has really allowed small companies to have equal, or even better, footing than bigger companies. Previously, no matter how creative and innovative you were, it was nearly impossible to market your products and services without also having a great deal of money. Now, though, small companies and firms are able to use their creativity and flexibility online to find free or very cheap methods of getting their message to their target audience. All in all, it's a great time to be a solo or small firm.

]]> By: Julie A. Fleming http://www.legalpracticepro.com/marketing-a-law-firm-easier-for-solos-and-small-firms/comment-page-1/#comment-575 Julie A. Fleming Tue, 01 Dec 2009 20:06:04 +0000 http://www.legalpracticepro.com/?p=1601#comment-575 Small companies have always had more flexibility and more room for creativity than larger companies, but I think that the internet has really allowed small companies to have equal, or even better, footing than bigger companies. Previously, no matter how creative and innovative you were, it was nearly impossible to market your products and services without also having a great deal of money. Now, though, small companies and firms are able to use their creativity and flexibility online to find free or very cheap methods of getting their message to their target audience. <br><br>All in all, it's a great time to be a solo or small firm. Small companies have always had more flexibility and more room for creativity than larger companies, but I think that the internet has really allowed small companies to have equal, or even better, footing than bigger companies. Previously, no matter how creative and innovative you were, it was nearly impossible to market your products and services without also having a great deal of money. Now, though, small companies and firms are able to use their creativity and flexibility online to find free or very cheap methods of getting their message to their target audience.

All in all, it's a great time to be a solo or small firm.

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