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So many lawyers are on social media platforms like Twitter and Facebook. And so many more aren’t. With so many millions of guides to using Twitter, you may think you’ve seen them all.
Not so. Now the British government has come out with a roadmap to using Twitter. And oddly enough, it’s pretty interesting.
Advertising Age tells us that our friends from the other side of the Atlantic have issued a 20-page internal strategy document to help them use Twitter more effectively. And lawyers looking to market using Twitter would be advised to check it out.
The guide is written by Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills. Some of his tips include:
avoid “pointless content”
“provide an informal, ‘human’ voice of the organization” by tweeting “no less than twice a day and no more than 10.”
Tweets should be “varied,” “human,” “frequent,” “re-tweetable,” “timely,” “credible” and “inclusive.”
follow by following people back when they follow you.
Add value with insights and thought leadership.
Nice job from Downing Street! Think the Queen will be using Tweetdeck?
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