Google buys You Tube for $1.6 billion. And why do you, a mere mortal, care about this?
It’s simple.
If you don’t know how to use audio and video in your marketing… if you don’t know how to do “audio and video copywriting”… soon you will be left behind.
Consider the facts: You Tube has 46% of the downloaded video market, and Google has 11%. Together, they have half of the market.
Not impressed yet? Well, how about an idea that will let you effectively recycle your TV ads and expose your practice to MILLIONS of additional visitors on a daily basis?
Well, how about if you could do that at no cost whatsoever?
Yup, free.
You’re listening now, right?
If you have a TV ad – you know, the world’s worst return on investment – you can post it on You Tube for viewing by the general public. Then, put a link into your web site so your visitors can watch it embedded on your system. You Tube pays the hosting bill, your visitors get to make a personal connection by seeing you, and your profitability goes up.
In addition, now that You Tube is going to be part of Google, your ad will come up on Google’s video search.
Let’s see. Free way to promote your firm, no hosting and bandwidth costs, and more exposure. Nope, I can’t think of a way this isn’t a great way to market your practice.
If you enjoyed this post, make sure you subscribe to my RSS feed!Related posts: