This is the true story of how a nearly-broke consumer bankruptcy lawyer saved this practice and his life by stealing the best marketing solutions from the top money-makers in the world … and adopted them to the legal marketing arena to realize incredible profits and an easier life (and how you can, too!)

Have you ever sat in your office, staring at the bills and wondering why you’re spending so much and keeping so little?

So did I – but then I got smart.

My name is Jay S. Fleischman, and I’ve been a consumer bankruptcy lawyer in New York City since December 19, 1995.  Don’t believe me?  Here’s a copy of the announcement I sent out when I opened my doors:

For the first five years of my professional life I was an advertising victim – someone who routinely cut a check to every marketing representative in the hopes that this would be the magic bullet that would lead me down the road of incredible profitability.

You name it, I was there. Yellow Pages, FindLaw, lawyers.com, newspapers, television, radio – I was spending thousands of dollars each month and crossing my fingers the the phone would ring each day.

Clients didn’t show up for appointments, haggled over fees, and didn’t cooperate. I was chasing people down and losing them in droves. Every day it seemed like I’d have a full schedule and end up sitting around waiting for no-shows.

It was frustrating, but I figured that was the life of a consumer bankruptcy lawyer.

Then, in the wake of 9/11 (my office was just three blocks from the World Trade Center on that awful day) I realized that there had to be a better way. A way that didn’t involve forking over huge chunks of cash in the hopes that some new marketing vehicle would do the trick for me. So I asked myself a simple question:

How do profitable businesses make money, create a steady stream of raving customers, excellent word-of-mouth and a a good standard of living for their owners?

Once I figured out the answer, life got a lot better.

My answers forced me to break the cycle of marketing and client service that had been ingrained in me by the legal profession.

Over the next six months I spent over $20,000 of my own money to learn at the feet of the scions of direct response marketing. I studied their every move, every trick and tactic they employed to get people to buy from them – and do create real value for their customers. It wasn’t quick, it wasn’t easy, but it was so powerful that it blew the doors off my practice.

Think about it: how does a pitchman on late-night television get someone to buy spray-on hair? How does Craftmatic Adjustable Beds sell a $5,000 product by giving away an informational brochure on television? And how did Columbia House Music Club make billions of dollars by giving away records, tapes and compact discs for a penny?

The secret is a system that attracts your best prospects, allows you to build an unbreakable bond of rapport, and allows them to decide to hire you – without you doing a thing to sell them on your services.

Nobody could help me – so I helped myself.

Though the basics were out there for all to see, nobody had adapted them to consumer bankruptcy lawyers. Our reality is a unique one, filled with ethical concerns as well as client realities. Undeterred, I set about creating the roadmap needed to make my practice a successful, profitable and powerful one that gave me a better life and created value for my clients.

Out of that knowledge grew this site.

And from there came the pleas for help. Lawyers from around the country begged me to share my knowledge so that they could break free from the competition. I helped my friends, and then their friends and colleagues. The groundswell finally got the best of me and I realized the only way to help as many of my colleagues as possible was to create a unique and comprehensive teaching experience.

You’ve probably heard of my Blizzard System, and how it sold out in 72 hours. I said I’d never do a live program like that again, but the flood of email never stopped.

So I launched Practice Pro Monthly, a membership site that gives you all the information you need to maximize your firm’s profitability.

Check it out at www.PracticeProMonthly.com. And feel free to wander around here, soaking up all the valuable free information on taking your practice to a state of nirvana.