Online legal marketing tactics vary from person to person, but one thing every lawyer wants is to rank at the top of the Google results. On this audio post (I’d call it a podcast but then I’d probably never podcast again, then I’d look like a dummy) we talk about online legal marketing using Google Places, as well as some statistics about mobile phone adoption in the “baby boomer” crowd.
For example, more Americans than ever before are turning to their mobile devices for their web-related activities. They’re checking email from restaurants, their sofas, and during idle time in general. When people search online from their smartphones and mobile devices, Google Places gives them the option of clicking the local result and placing a phone call without the hassle of writing down the number.
When you’re marketing your law firm online it’s important to go where the eyeballs are. In the old days that meant the Yellow Pages and newspapers, but more people than ever are replacing those modes of communication and information-gathering with their phones, netbooks and (very soon) iPads.
Will your law firm be found online when someone does a search from the grocery store checkout line?
To listen to the audio, just click the link below. To save it to your computer, mp3 player, iPod or whatever – just right-click and hit “Save As.”
Online Legal Marketing Tip – Google Local (Click To Listen)
So true. I've gotten a few clients just based on my location on Google local.
1. Does google move you up on the google local ranking based on the same standards as it uses for regular google? Meaning, is it all about content, linking, etc. when it comes to google local just as the case when determing placement on "regular google"2. How can an attorney be #1 on google, but on page 2 for google local?3. Am I the only one having great difficulty claiming my profile on bing?4. How do I get my picture next to my name when I leave a comment?
Nice post Jay@ RobertGoogle uses a bunch of different factors to rank a listingThe listing itself, title and description.Distance to city centerReferences to your business – from where and how manyReviews and how many.and a lot more.
I have been on Google local for about 5 months. I found that a little SEO goes a long way here. On a lark, I checked out Bing. They have a Bing local as well. My firm is listed on the first page there, but I added more info to the listing incl website. It is just like Google local. Have to wait for a pin that will be snail mailed before the local profile will be updated.