Like it or not, business is a game of numbers. Yes, even the law business.
Facebook had 1.32 billion active users as of June 30, 2014. 63% of the those users log in each day, and the average American spends about 40 minutes per day on the site.
Twitter’s got 271 million users.
As for Instagram, it has 200 million active monthly users.
I’ll stop there, but add to that all the people on Pinterest, LinkedIn, Snapchat, Vine … well, you get the point.
Those are a lot of people who could see your blog post, your video, or just your words of wisdom.
A lot of people who could, without costing them a dime or more than a few seconds of their day, share your message with their friends and colleagues.
The problem? Unless you’ve built a network of people to share the message with, it won’t go anywhere.
Time to start building.