We’re told that it’s important – nay, mandatory – for us to belong to our local bar association and professional organizations.
Online marketers extoll the virtues of Avvo for interacting with potential clients, Facebook and Twitter for social networking (whatever that means), and LinkedIn for … well, for something.
So we join up and wait for the phones ring.
When we get tired of waiting for the phone to ring, we either conclude that the tactic was wrong (because those bar association events are useless) or that we have somehow fallen short of the mark in our execution.
If we choose the former, we stay hungry for work. But when we accept our own shortcomings and take action, we find out what truly works for us.
Joining, we find, is merely stepping into the water.
To gain value from an activity, we need to wade deeper.
So when something isn’t working for you, ask before you declare it a failure whether you’re soaked or if you merely need to wade in deeper.
Better yet – dive in.