A Client’s Value

man hands showing paper symbolsMost of our clients will need our help only once in a lifetime. That doesn’t mean they don’t have a future value.

This weekend I picked up a new Samsung Galaxy S4 as part of my move from Verizon to T-Mobile. I opted to pick up a new iPhone for my wife at the same time, and the folks at my local T-Mobile store were exceptionally accommodating.

Though the store had the proper screen protector for the Galaxy, they didn’t have a a ZAGG InvisibleSHIELD for the iPhone 5 in stock.  Rather than take a risk with my new investment, I hopped in the car and headed over to Best Buy.

Though the store was hopping, I got my ZAGG pretty quickly and headed to checkout.  There was no line (evidence of the prevalence of showrooming, perhaps), and I was pointed in the direction of the Geek Squad to get the protector put onto the iPhone (my DIY efforts have in the past yielded bubbled messes).

 

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In Matters Of Online Marketing, You Need To Be The Expert

alchemyWe want to write a check and be done with it. For more of us, that’s not in the cards.

You’re a solo attorney, or maybe you’re in a small firm of 2-5 lawyers. You juggle your responsibilities as well as can be expected, but there are only so many hours in a day.

Of course, business needs to come in the door so you can keep your practice afloat. You put up a website, maybe a blog, and commit to creating great content.

Part of your job is now creating that content and getting it into the hands of those who are most likely to need your help. This is your target audience, and unless you reach out to them there’s no sense in existing online at all. [Read more...]

Why Nobody Likes Your Blog (And How To Fix It)

law firm boring blog wastelandYou’re a bankruptcy lawyer and decide to start up a blog. You get a designer, learn WordPress, and launch your site.

Each day you publish a new article to your blog, complete with a photo and a zippy headline. You write like a pro (or hire someone else who does the job for you – I don’t like it, but I’m not Polyanna about the world) and hone each article with masterful SEO techniques.

At the end of 60 days you check your stats and realize this blogging thing hasn’t moved the needle whatsoever.

Same at 90 days.

What gives?

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Follow This Simple Tip To Get More Clients From Your Website

selfish clientsYour website visitors are self-centered and selfish.

Potential clients aren’t initially coming to your website to see how great a lawyer you are or to see what solutions you have to offer for their legal troubles.

Fact is, the couldn’t care less about you. They care only about themselves.

Their needs. Their wants. Their world view.

Nothing wrong with that. The sooner you learn to live within those confines, you’ll be better able to help them with their problems.

Here’s what I mean. [Read more...]

When Thinking About Search, Think Bigger

online findability optionsIn the beginning there was Lycos and AltaVista. Then came Yahoo and Google. You can see them all in the rear-view mirror.

Lots of us are conditioned to finding information by going to the ubiquitous Google search box and typing to our heart’s content. When we hear online marketing professionals talk, it’s in terms of search engine optimization. The information they sling is largely the same as it was a few years ago – get more links, create more content, look to user experience in creating a more profitable site.

And to a large extent, they’re right. But there’s a critical piece of the story that’s missing. [Read more...]