Too often, we approach content creation with a sort of “evergreen” mentality. That’s great if all you need from your content is for it to fill space, but when you want more than that you’ve got some thinking to do.
You want to move your reader to take action – give you a call, set up a consultation and, ultimately, become a paying client.
When you want content that delivers, content that improves your brand, your practice, and yes, the lives of your clients, it’s important to go into the process with a goal in mind. This goal will guide you through the process, so don’t put your fingers to the keyboard until you’ve determined what you want your content to do.
As Rick Springfield famously said, “we all need the human touch.” [Read more...]